Scope: brand design, collateral design
Wild bloom
An Arizona-based therapy practice for ex-mormon moms navigating faith transitions, religious trauma, and motherhood.
Industry: health+wellness
grounded, authentic, warm, honest, human, welcoming, safe, earthy, organic, freeing, accepting, and steady.
The wild bloom brand essence is
Inspired by the experience of leaving everything you've ever known and stepping into the unknown — terrifying and thrilling all at once — we brought that feeling to life through a modern boho aesthetic that feels both earthy and expansive. A warm, grounded color palette anchored in rich, vibrant tones creates nervous system safety while whimsical "Wild Bloom Girl" illustrations capture the scary-yet-exhilarating season the ex-mormon mom is living. Bold stripes and color blocks provide a sense of structure and foundation, while a cozy, unexpected typography palette keeps the brand feeling fresh and human rather than clinical or trite. Together, these elements create a brand that feels like a deep exhale — stylish and modern, warm and welcoming, steady enough to hold you while you figure out who you actually are.
Brand Strategy
Wild Bloom's goals are simple but mighty: a consistently booked client roster, sold-out group program launches, and an Instagram community full of aligned followers who actually feel seen by what she shares. To support this, we crafted a brand identity warm and specific enough to stop the right woman mid-scroll — the ex-mormon mom who sees Wild Bloom and immediately thinks this was made for me. By building a brand that feels as safe and welcoming as the therapy itself, we created the kind of trust that turns followers into clients and clients into the most powerful marketing tool of all: word of mouth.
Brand goals
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