Pink Cake has three goals at the forefront: building strong brand recognition, attracting high-end clientele who value personal expression, and establishing a bold online presence. To achieve this, we crafted a brand identity that feels instantly memorable and distinct in the styling space, drawing from editorial fashion aesthetics to communicate the sophistication her clients expect, while layering in whimsical, unexpected details that set her apart and make the brand impossible to forget, whether someone encounters it on social media or through word of mouth.

Brand goals