Scope: brand design, packaging design
Deeply Tea Co.
a mindful tea brand crafting blends for mothers and children to share slow, intentional moments together.
Industry: food+beverage
whimsical, cozy, intentional, connected, balanced, and dreamy.
the Deeply Tea Co. brand essence is
Inspired by the magic of the moments Deeply creates between mother and child, we brought that feeling to life through whimsical, hand-drawn textures meant to evoke the artwork a child might create during a quiet, intentional moment with their mom over tea. Combined with an earthy and warm yet playful color palette and sophisticated typography, these elements come together to create a one-of-a-kind package that embodies everything Deeply Tea Co. is about.
Brand Strategy
Deeply Tea Co. has two goals at the forefront: landing on the shelves of upscale grocers like Whole Foods and creating a product that feels like a tangible reminder to slow down. To achieve this, we designed packaging that is unique and stylish enough to stand out effortlessly on store shelves, while also being charming and special enough that customers will want to display it at home, naturally reminding them to brew their tea and embrace those intentional moments with their little ones.
Brand goals
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