Brands designed to open doors.
When your brand finally matches the caliber of your work, everything changes.
Anthropologie is calling about carrying your products. Your friends are texting you photos of your packaging saying "Look what I just saw at Target!" Whole Foods is excited to stock your line. Customers choose you over competitors without thinking twice. That's the power of intentional design: it opens doors.
We create artful, whimsical brand identities for product and service-based businesses ready to scale.
Magic & Co. PHILOSOPHY
Artful Design
In a world of Canva templates and cookie-cutter brands, you need something that clearly stands out among the rest. We create handmade, bespoke brand identities that feel unmistakably you and charm your dream clients before you even say hello.
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Whimsical Sophistication
We believe brands can be both polished and playful. Vogue-worthy and enchanting. Upscale and charming. That's the Magic & Co. sweet spot: where sophistication meets whimsy and creates a truly captivating brand.
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Brands That Work as Hard as You Do
Your brand isn't just a pretty face...it's a business tool. Every color, every font choice, every visual element is designed with intention. We create brands that attract the right clients, communicate your value instantly, and make it easy for people to say yes. Beautiful? Absolutely. But also strategic, cohesive, and built to grow with you.
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The Details Matter
We obsess over the details. From the way your logo scales on a business card to how your packaging feels in someone's hands, every touchpoint is considered. It's the little moments of delight—the unexpected color combination, the hand-drawn illustration, the typography that just feels right—that turn a good brand into one people can't stop talking about.
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The art of charm.
There's a reason some brands just pull you in—they're designed to. At Magic & Co., we create identities that charm your dream clients from the very first glance.
Through intentional design choices and a deep understanding of what makes your business special, we craft identities that feel effortlessly captivating.
Meet the Designer
Meet Kelsey
I began my design career in New York City, first studying at Parsons School of Design and then interning at Vogue (it truly was The Devil Wears Prada come to life 🙈). After I graduated, I was an assistant buyer at Neiman Marcus...fancy 💅🏻👛.
Those early experiences gave me an eye for artistry and detail that now defines my work as a brand designer: whimsical, stylish, and always one-of-a-kind. At Magic & Co., we create brands that don't just look beautiful, they make people stop, stare, and reach for their wallets.
Hi, it's me 👋🏻. dreamer, hopeless romantic, black cat lover, and only *slightly* unhinged
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