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Brands that bewitch, not blend in.

Down the Rabbit Hole of unforgettable branding

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Here's how we can work together:

Custom brand design for product and service-based businesses ready to enchant their industry.

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Branding

Web design

Packaging design

Naming

Photo direction

Social + email design

Marketing materials

Messaging

we're basically the

we're basically

anthropologie of brand design

the anthropologie of brand design

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Hi, it's me 👋🏻. dreamer, hopeless romantic, black cat lover, and only *slightly* unhinged

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Hi, I'm Kelsey.

I began my design career in New York City, first studying at Parsons School of Design and then interning at Vogue (it truly was The Devil Wears Prada come to life 🙈). After I graduated, I was an assistant buyer at Neiman Marcus...fancy 💅🏻👛.

Those early experiences gave me an eye for artistry and detail that now defines my work as a brand designer: whimsical, stylish, and always one-of-a-kind. At Magic & Co., we create brands that don't just look beautiful, they make people stop, stare, and reach for their wallets.

Hi, I’m Kelsey, the designer behind Magic & Co.


about magic & co.

1/5

client love

Kelsey, I cannot thank y'all enough.

This has been a magical experience and I'm so in love with my brand, my website, and I'm so lucky I got to work with you. You were truly meant to come in to my life when you did, because you took Pink Cake to a level I wished for but couldn't make happen on my own.

I'm seriously so in love with the Pink Cake, and I'll never be able to thank you enough. You created something so amazing for me, and I'll recommend you all to anyone and everyone. Sincerely, Marcela

-Marcela Wouters, Pink Cake

client love

Magic & Co. absolutely nailed it! I’m amazed at how deeply they understood me and created branding that feels authentically mine. It’s not a template or something generic…it’s custom and uniquely me.

My ideal clients are already responding to it!

2/5

-Stephanie Loesel, Cakewalk Virtual Services

client love

Working with Magic & Co was so amazing! Kelsey & her team are so talented at what they do.

I cannot recommend you guys enough and will definitely be telling anyone who needs branding to work with Magic & Co!

3/5

-Abby Weyls, Dyehard Studio

client love

To say this brand is a joy and a dream is an understatement.

Rarely in my journey through this world have I experienced such an aligned and overflow-of-the-heart service as the one with you and your team. This website and brand have a heartbeat, it is alive for this time, and ultimately the lives it will touch.

This is awe-inspiring work. 🩷 

4/5

-Jen Martens, Bloom Coaching Co.

5/5

client love

I cannot thank you enough for everything you've done.

Still can't get over how gorgeous my new website is and I am so in love with my brand. Would love to work with you again in the future (maybe a rebrand for Sage Paws?) and will definitely recommend you to everyone.

The work you do is so unique and I love how it so much!

-Jenn Robertson, Empowered as a Mother

This has been a magical experience and I'm so in love with my brand, my website, and I'm so lucky I got to work with you.

I'm seriously so in love with the Pink Cake, and I'll never be able to thank you enough. You created something so amazing for me, and I'll recommend you all to anyone and everyone. Sincerely, Marcela


-Marcela Wouters, Pink Cake

1/5

Magic & Co. absolutely nailed it! I’m amazed at how deeply they understood me and created branding that feels authentically mine. It’s not a template or something generic…it’s custom and uniquely me.

My ideal clients are already responding to it!

-Stephanie Loesel, Cakewalk Virtual Services

2/5

Working with Magic & Co was so amazing! Kelsey & her team are so talented at what they do.

I cannot recommend you guys enough and will definitely be telling anyone who needs branding to work with Magic & Co!

-Abby Weyls, Dyehard Studio

3/5

To say this brand is a joy and a dream is an understatement.

Rarely in my journey through this world have I experienced such an aligned and overflow-of-the-heart service as the one with you and your team. This website and brand have a heartbeat, it is alive for this time, and ultimately the lives it will touch.

This is awe-inspiring work. 🩷 

-Jen Martens, Bloom Coaching Co.

4/5

I cannot thank you enough for everything you've done.

Still can't get over how gorgeous my new website is and I am so in love with my brand. Would love to work with you again in the future (maybe a rebrand for Sage Paws?) and will definitely recommend you to everyone.

The work you do is so unique and I love how it so much!

-Jenn Robertson, Empowered as a Mother

5/5

client love

Let's create magic

work with us

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