Scope: brand design, packaging design, print design
Canopy Club
a vibrant plant shop curating the best in canopy plants and jungle greenery
Industry: lifestyle; homegoods
quirky, bold, fun, offbeat, lush, fresh, vibrant, cheeky, tropical, and spirited.
The Canopy club brand essence is
Inspired by the lush jungle habitat of canopy plants, we built the brand around vibrant pinks and greens that mimic the gorgeous colors of the plants Canopy Club is best known for. We brought in bold leopard prints and hand-painted jungle textures inspired by the patterns found on the plant leaves themselves, infusing the brand with a tropical and lush feel. The quirky, playful logo stands out on packaging, while cheeky plant illustrations with adorable rosy cheeks and heart-shaped lips add personality and charm. Paired with stylish, sophisticated typography, these elements come together to create a brand that feels high-end yet packed full of fun, capturing Canopy Club's bold, spirited, and quirky essence.
Brand Strategy
Canopy Club has three goals at the forefront: making their ecommerce platform a substantial part of their revenue, getting their amazing plant powder into more retail locations including national retailers, and turning their plant shop into a travel destination. To achieve this, we created an unmistakable, un-ignorable brand identity that is as compelling as it is quirky, capturing their spirited, tropical vibe perfectly and making Canopy Club impossible to overlook whether customers discover them online, in-store, or on a retail shelf.
Brand goals
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