Scope: brand design, packaging design
Dough Eyed
a cottagecore inspired sourdough brand that infuses the slow art of bread-making with feminine energy and modern charm.
Industry: food+beverage
whimsical, charming, feminine, inviting, flirtatious, delightful, and sweet.
the Dough Eyed brand essence is
Inspired by the playful name 'Dough Eyed' (a play on doe-eyed), we infused the brand with a girly, cute, and flirty aesthetic that celebrates the feminine energy of bread-making. We customized a playful serif font for the logo to feel both flirtatious and sophisticated, ensuring it tells a story and stands out on packaging. The color palette of bright & warm pinks, purples, and browns feels lively and soul-nourishing, while custom 'dough girls' illustrations add whimsy and personality. To balance the playfulness, we paired these elements with extremely sophisticated typography and simple, chic packaging layouts that feel worthy of the shelves of Erewhon or Anthropologie.
Brand Strategy
Dough Eyed has one major goal at the forefront: expanding into wholesale by bringing their exceptional sourdough products to a wider audience. This includes selling their legendary dehydrated sourdough starter (her name's Suzette 🤗) alongside delightful products like sourdough rainbow sprinkle waffle mix, sourdough fluffiest pancake mix, and sourdough sandwich bread in chain stores like Whole Foods and Erewhon, while also placing their adorably packaged dehydrated sourdough starters in specialty gift shops and boutiques. To achieve this, we created packaging and branding that feels irresistibly charming and sophisticated enough to stand out on any shelf, from high-end grocers to curated boutiques, making it impossible for retailers and customers alike to pass by.
Brand goals
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