Scope: brand design, packaging design
Low Toxy
an Iowa-based low-toxic shop making it simple to find safe products for every part of life.
Industry: lifestyle; wellness
organic, lively, fresh, carefree, pure, honest, lovely, hopeful, and inspiring.
the Low Toxy brand essence is
Rather than lean into the expected earthy tones and organic shapes of typical clean living brands, we took Low Toxy in a bold, unexpected direction to ensure it would stand out in an oversaturated market. We built the brand around a cool-toned, bright color palette with hand-painted textures that feel human and organic, paired with high-end, sophisticated typography. Together, these elements create a luxury brand experience that feels fresh, elevated, and impossible to overlook, redefining what a clean-living brand can look like.
Brand Strategy
Low Toxy has two goals at the forefront: increasing brand recognition as they open their storefront and scale the business, and inspiring people to care about the products they use to make a meaningful difference in their own lives and the world as a whole. To achieve this, we created a vibrant, inspiring, and hopeful brand experience that draws people in and makes low-toxic living feel approachable, exciting, and deeply worth caring about.
Brand goals
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