Scope: brand design, website design, print design
Rabbit hole academy
a provocative and playful online human design education brand for a whole new generation ready to explore human design the chic and stylish way.
Industry: Online education+courses
whimsical, glossy, curious, provocative, fun,
trendy, playful, bold,
chic, rebellious, and indulgent.
The Rabbit Hole Academy brand essence is
Inspired by the idea of diving down a rabbit hole into a world of curiosity and discovery, we brought that feeling to life through bold circus-striped patterns, whimsical illustrated rabbits, and a bright yet grounded color palette of reds, pinks, greens, and yellows that feels fresh and provocative. Combined with collegiate-style photography, trendy typography, and polished branded materials, these elements come together to create a funhouse-meets-academia aesthetic that embodies everything Rabbit Hole Academy is about: making human design feel playful, chic, and endlessly intriguing.
Brand Strategy
Rabbit Hole Academy has two goals at the forefront: becoming the number one human design school and getting featured in major publications like Cosmo, Elle, and Refinery 29 to establish itself as the go-to resource for the stylish, trendy, and chic crowd. To achieve this, we crafted a brand identity that feels as bold and eye-catching as the pages of a glossy magazine, blending playful maximalism with polished sophistication to stand out in a crowded space and position Rabbit Hole Academy as the must-know name in human design for a whole new generation.
Brand goals
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