Spellbound:
Spellbound:
Magic is real. And it's time to learn how to use it to create an enchanted brand, inside
Magic is real. And it's time to learn how to use it to create an enchanted brand, inside
Spellbound is a proven, repeatable system that transforms your brand into something magnetic, enchanting, and impossible to ignore.
Spellbound is a proven, repeatable system that transforms your brand into something magnetic, enchanting, and impossible to ignore.
join spellbound
The Magic of Client Attraction.
The Magic of Client Attraction.
The Magic of Client Attraction.
Your Brand Is the Only Thing Standing Between You and a Fully Booked Business.
Right now, you’re watching other brands attract dream clients while yours… just isn’t—and you’re wondering what you’re missing.
You’ve done everything the experts say to do.
You’ve defined your Ideal Client Avatar (ICA) 🤮 (And by “defined,” we mean blindly guessed because the ICA isn’t real and has never worked for anyone)...
You’ve agonized over your “title”, rewritten your IG bio more times than you can count, and collected certifications like they’re going out of style…
You’ve downloaded all the freebies, bought the courses, and sat through way too many “find your brand voice” workshops…
The clients aren't coming.
And when a new lead does show up, the next one is as inconsistent as Mercury retrograde.
It’s all making you feel totally worthless.
And it’s finally made you admit…your brand is drab and mundane.
It’s cookie-cutter.
It’s giving "meh”, despite your ongoing efforts.
Despite how magical you truly are.
But it's not working.
The clients aren’t coming.
Untamed magic. The magic is there, simply because you are magical, but it’s chaotic, unrefined, and working against you instead of for you.
Drab, uninspired, or completely non-existent. It’s blending into the noise, looking like every other forgettable brand. Or maybe it doesn’t even exist because you’ve been too overwhelmed on how to start building a brand.
Lacking meaning. There’s no deeper strategy or intention behind it—so it doesn’t connect on an emotional level with your audience and future clients.
Compelling brand storytelling
Resonant brand messaging
Strategic brand visuals
So if dream clients aren’t showing up regularly, the problem isn’t the algorithm. It’s not the market.
A truly effective brand is basically a spell—one that calls in aligned clients consistently and reliably.
Excellent brands are casting a continuous enchantment, drawing in the right people over and over again without forcing or chasing.
And no, this isn’t about abstract “energetic” alignment. They enchant through strategic and tangible brand strategy.
If Dream Clients Aren’t Showing Up, Your Brand Is the Problem.
Brands that consistently enchant dream clients do so through:
The problem is your brand .
It’s casting dud spells.
Right now, your brand is:
Your magic isn’t the problem.
The problem is no one ever gave you the system to control it—especially when it comes to creating an enchanted brand .
SPELLBOUND
You’ll know exactly what colors, logo style, and typography best tell your brand story—so you never waste hours second-guessing again.
You’ll have brand visuals that are not just beautiful, but powerful—immediately signaling to the right people that this is for them.
With Spellbound, you’ll walk away with a brand that turns heads, stops scrolls, and makes dream clients feel something the second they land in your world.
Your Brand Isn’t Hopeless. It’s Just Missing the Spellbook.
Right now, your brand is missing the one thing that makes magic reliable.
Every magician needs a spellbook—the key to turning raw potential into real, tangible results.
Without it, your magic is unpredictable. Your results are inconsistent.
Your brand is supposed to work like a spell—drawing in dream clients effortlessly. But right now? It’s just disappearing into the void.
that's where
comes in.
Because without an intentional strategy behind it, even the most stunning brand is just an expensive aesthetic.
But even more importantly?
You’ll have the one thing that makes magic actually work… a reliable strategy.
join spellbound
I’ve tried many branding programs over the years and nothing ever felt quite right. Now, I finally feel like I’m on the right path.
Spellbound is one of the best investments I’ve made.
I’ve tried many branding programs over the years and nothing ever felt quite right. Now, I finally feel like I’m on the right path.
Spellbound is one of the best investments I’ve made.
— Joliane Tremblay, Projector
— Joliane Tremblay, Projector
Spellbound is the missing spellbook—
Spellbound is the system that takes the untamed magic of your business and turns it into an enchanting, thriving brand.
It gives you the structure, so you never feel lost.
It gives you the strategy, so your brand actually works.
It gives you the system, so dream clients are drawn to you over and over again.
It gives you the tools to consistently write resonant sales pages, craft messaging that speaks directly to the right clients, and build a brand world that turns casual visitors into lifelong clients.
You’ll know exactly what color palette best tells your brand story, what logo style aligns with your brand’s energy, and how to create a visually brand identity that feels magnetic and unforgettable.
Spellbound was everything I hoped for—and more.
After countless business and branding programs, I was still stuck. But with Kelsey’s guidance, I finally have a solid foundation and the clarity to trust which of my many ideas to pursue.
It’s the best branding program I’ve done, and the insights into how I’m designed to work brought everything together with ease. I truly believe in my ability to create magic now!
Spellbound was everything I hoped for—and more.
After countless business and branding programs, I was still stuck. But with Kelsey’s guidance, I finally have a solid foundation and the clarity to trust which of my many ideas to pursue.
It’s the best branding program I’ve done, and the insights into how I’m designed to work brought everything together with ease. I truly believe in my ability to create magic now!
— SJ, Manifesting Generator
— SJ, Manifesting Generator
Because magic isn’t about luck.
It’s about knowing exactly what you’re doing—so that every spell you cast (every visual, every message, every branding choice) pulls in the clients who were meant for you.
This is where you stop hoping your brand will work—and start knowing it will.
Spellbound hands you the spellbook for creating an enchanted brand.
join spellbound
Spellbound has completely changed the trajectory of my business in the most amazing ways.
I went from zero clients to 4 new clients in the 2 weeks after finishing—and all I can put it down to is my energetic transformation.
I now have such a clear knowing within me of my direction and the work I’m here to do.
This course is magical.
Spellbound has completely changed the trajectory of my business in the most amazing ways.
I went from zero clients to 4 new clients in the 2 weeks after finishing—and all I can put it down to is my energetic transformation.
I now have such a clear knowing within me of my direction and the work I’m here to do.
This course is magical.
Roslyn Rayfield , Generator
Roslyn Rayfield , Generator
Brand Magic, Step by Step
Step 1: Enroll in Spellbound.
Step 2: Step inside the content, tools, and live coaching.
Step 3: Transform your brand into an enchanted world.
Say yes to learning the magic of client attraction and get instant access to the program.
Each module unlocks a new layer of your brand’s transformation—guiding you step by step through visuals, messaging, and strategy.
✔ The four core modules are dripped out weekly, so you can go deep without overwhelm.
✔ You get lifetime access to all course content, tools, and resources—so you can revisit them anytime.
No more guessing, no more throwing spaghetti at the wall. You’ll have a proven system that makes your brand work for you—so dream clients feel drawn to you over and over again.
join spellbound
Spellbound was the branding and business course I didn’t know I needed.
It gave me a strategy and framework customized to me through my own human design chart—not someone else’s formula.
I finally feel like my business has a true brand and personality.
The way it helped me deepen into the pillars of my business while aligning the aesthetics around it was incredibly impactful. Kelsey includes every tool you could possibly need.
Simply phenomenal.
Spellbound was the branding and business course I didn’t know I needed.
It gave me a strategy and framework customized to me through my own human design chart—not someone else’s formula.
I finally feel like my business has a true brand and personality.
The way it helped me deepen into the pillars of my business while aligning the aesthetics around it was incredibly impactful. Kelsey includes every tool you could possibly need.
Simply phenomenal.
— Angie Pope, Generator
— Angie Pope, Generator
here's a look inside the program
Want to see the fairy dust?
Spellbound is a step-by-step system designed to take your brand from drab and mundane to fully realized, aligned, and thriving.
Inside, you’ll get everything you need to build an enchanted brand that consistently attracts dream clients—without second-guessing every decision or tweaking your visuals for the hundredth time.
• Logo style
• Fonts
• Patterns & illustrations
• Brand photography style
Your Primary Brand Season – Learn how to find your season in your human design chart and use it to choose aligned brand colors that feel like a perfect match, not like you're trying to squeeze yourself into someone else's clothes.
Your Brand Archetype – The foundation of your enchanted brand. You’ll discover who your brand is here to be and how to use this to attract aligned clients (finally forget the ICA for good!).
Here’s what you’ll unlock:
In Module 1, you’ll learn how to choose the colors, logo style, fonts, patterns, and photos that bring your brand’s magic to life—using your human design chart as your creative guide.
This is where your brand's visual identity stops being a guessing game and starts feeling like a clear, strategic, and fully aligned reflection of your brand’s magic.
Find Your Enchanted Brand Colors and Brand Visuals in Your Human Design Chart
Module One:
By the end of this module, you’ll have complete clarity on your brand’s visual identity—knowing exactly which brand elements (colors, logos, fonts, patterns, and photos) best express your brand’s essence.
Deep Brand Archetype Integration – Your brand archetype is the foundation of... everything. It influences your brand’s look, feel, and voice—and in this module, you’ll learn how to visually translate it into design choices that create instant attraction and connection with your dream clients.
Your Brand’s Aesthetic & Style – Using your brand season + brand archetype, you’ll define the creative direction that shapes your brand’s entire visual and emotional impact. From old money to dark academia, cottagecore to coquette, playful to romantic, retro, and beyond—this module ensures you’ll know exactly how to define your brand’s style, theme, and essence.
Here’s what you’ll unlock:
In Module 2, we’ll use your brand season + brand archetype to define your brand’s creative direction—the aesthetic, mood, and style that shape how your brand feels.
This is where your brand develops a distinct personality that speaks for itself and creates an immersive experience for your dream clients.
Because let’s be real—outdated spiritual brand trends (cosmic skies, black and gold everything) are giving "uninspired" at best and "total scam artist" at worst.
Define Your Brand’s Creative Direction & Aesthetic
Module Two:
By the end of this module, you’ll have a clear, strategic, and fully developed Creative Direction—one that makes your brand look and feel cohesive, aligned, and unforgettable.
Your Brand Mission – Rooted in your Moon gates + goddess archetypes, this is the emotional “why” behind your brand.
Your Radiance Codes – Discover your Sun + Earth gates, the core of your brand’s magic, purpose, and consistent value.
Here’s what you’ll unlock:
A beautiful brand may turn heads—but a strategic, emotionally resonant brand is what makes dream clients fall in love.
In module 3, you’ll use your human design chart to build a brand strategy that feels purposeful, magnetic, and uniquely you.
Build a Brand Strategy FROM YOUR HUMAN DESIGN That Creates Deep Emotional Connection
Module Three:
By the end of this module you'll have a brand strategy that’s clear, human, emotionally resonant—and deeply aligned with the work you’re here to do.
Your Brand Values – Defined by your Venus gates, these are the deeply personal standards that shape how your brand shows up.
Your Brand Message – Using your Mercury gates + undefined centers, you’ll find the message your brand is meant to communicate—and how to express it with clarity and emotional impact.
Brand Storytelling That Sells – We’re not throwing words on a page and calling it a day. You’ll learn how to craft your brand’s signature story using archetypal storylines that instantly pull people in and create an emotional connection.
Your Dream Client Decoder (From Your Brand Archetype) — Using your brand archetype, you’ll get crystal-clear guidance on what your dream clients want most, what’s keeping them stuck, and how to position your brand as the exact solution they’ve been searching for.
Here’s what you’ll unlock:
Enchanted messaging speaks straight to the heart—it tells your dream clients you see them, you get them, and you have what they’ve been searching for.
Module 4 is where your brand messaging stops adding to the noise—and starts converting.
Brand Messaging That Sells with Storytelling & Strategy
Module Four:
By the end of this module, you’ll have a messaging system that allows your brand to sell effortlessly—while feeling completely aligned, strategic, and deeply connected to your audience.
I was struggling with an aimless brand that had been through at least 10 iterations in the last 10 years. None of them landed quite right.
Spellbound was the aha moment that opened the door to the most magical possibilities. I found ME inside my brand.
I was struggling with an aimless brand that had been through at least 10 iterations in the last 10 years. None of them landed quite right.
Spellbound was the aha moment that opened the door to the most magical possibilities. I found ME inside my brand.
— Loreen Muzik, Projector
— Loreen Muzik, Projector
Instant access to brand Rising
Instant access to brand Rising
Is the "attraction point" of your entire brand
Holds the answer to the most important question: What do your dream clients actually want?
$ 555 value
Let's talk bonuses
Is the bridge to a deeply embodied brand that all of a sudden becomes the greatest personal development journey you'll ever go on.
Brand Rising is the pre-work to Spellbound. Brand Rising teaches you how to embody your brand archetype so you can embody your magic.
Your brand archetype:
Brand Rising is the pre-work to Spellbound. Brand Rising teaches you how to embody your brand archetype so you can embody your magic.
Your brand archetype:
Your Spellbound enrollment also includes these magical extras to take your brand even deeper
Your personalized spellbound Brand Strategy spellbook
Your personalized spellbound Brand Strategy spellbook
Building a brand based on your Human Design is the smartest thing you can do—it’s the portal to magic.
But it can feel nebulous trying to turn your chart into tangible messaging, brand values, and strategy that actually works in the real world.
When you join Spellbound, you’ll receive a 100+ page personalized Brand Strategy Report crafted from your unique Human Design and aligned with the Spellbound curriculum.
Personalized human design report filled with real-life examples, ideas, and brand strategy paths based on your Human Design.
Dives deep into your brand's Radiance Codes, Brand Mission, Brand Values, and Brand Message giving you a clear, aligned foundation for building a magnetic brand, with the kind of high-level strategy that typically starts at 5-figures, all included in your Spellbook
$444 value
join spellbound
I’ve worked with several coaches, but none got me anywhere near the clarity Spellbound has.
Now I know how to speak to my dream clients and how to finally move forward in my brand in a way that feels aligned.
I’ve worked with several coaches, but none got me anywhere near the clarity Spellbound has.
Now I know how to speak to my dream clients and how to finally move forward in my brand in a way that feels aligned.
— Darcy Lynn, Generator
— Darcy Lynn, Generator
Once upon a time, I was an emerging business owner with big dreams but no clear path to making them real.
I wasn’t born with a silver spoon, a built-in audience, or some natural marketing genius. I was mundane. Average. Nothing special. My future looked like a lifetime of unfulfilling work, playing it safe, and settling for “good enough.”
Until I decided I was done with good enough.
I started a business and became determined to succeed.
But success didn’t come from the strategies they tell you to follow. It didn’t come from niche-hopping, ICA worksheets, or branding trends. It came the moment I stopped trying to be what I thought the market wanted—and started fully embodying my magic.
I explored my Human Design. I met my brand archetype. I discovered the exact way I was designed to create, communicate, and attract dream clients.
And then?
❣️ I built a fully booked, multi-six-figure brand that changed my life forever.
❣️ I stopped questioning if I was “special” enough—because I finally knew I was.
❣️ I proved to myself (and the world) that magic is real—and it works when you work it.
And now—I’m handing you the spellbook.
Spellbound is everything I wish I had when I was trying to make my brand work. It’s the system that took me from blending in → to fully booked. From confused → to completely in control. From dreaming about success → to living it.
Because I’ve been where you are. And I know what’s waiting for you on the other side.
The moment you stop questioning your magic—and start using it—you’ll never look back.
Hi, I'm Kelsey ❤
Meet Your Guide
Doors to Spellbound Close Soon—Don’t Miss Your Chance
Fast forward three months—where do you want your brand to be?
Fast forward three months—where do you want your brand to be?
Still tweaking, guessing, and feeling invisible? Or thriving inside a brand that feels fully realized and effortlessly attracts dream clients?
Enrollment for Spellbound is closing soon, and once the doors close, they won’t reopen until the next round.
Still tweaking, guessing, and feeling invisible? Or thriving inside a brand that feels fully realized and effortlessly attracts dream clients?
Enrollment for Spellbound is closing soon, and once the doors close, they won’t reopen until the next round.
This is your chance to step into the brand you know you’re meant to create.
This is your chance to step into the brand you know you’re meant to create.
join spellbound
Spellbound has been by far THE MOST VALUABLE program I’ve taken.
What Kelsey offers is unparalleled. I walked away with clarity on my copywriting and overall branding—plus a depth of self-insight no other program has given me.
The content, community, and Kelsey’s support were an incredible gift to me and my business.
I can’t recommend Spellbound—or anything Kelsey does—enough. She is a true Genius!!!
Spellbound has been by far THE MOST VALUABLE program I’ve taken.
What Kelsey offers is unparalleled. I walked away with clarity on my copywriting and overall branding—plus a depth of self-insight no other program has given me.
The content, community, and Kelsey’s support were an incredible gift to me and my business.
I can’t recommend Spellbound—or anything Kelsey does—enough. She is a true Genius!!!
— Vanessa Naja, Manifesting Generator
— Vanessa Naja, Manifesting Generator
Still have questions?
Spellbound starts to moment you sign up. You’ll get instant access to your bonus pre-work module, Brand Rising, as soon as you enroll.
From there, the main program is dripped weekly:
Module 1 opens one week after you join,
then Module 2 the week after,
Module 3 the next,
and Module 4 the week after that.
Your personalized Spellbook (Human Design Brand Strategy Report) will be delivered at the start of Module 3.
You get lifetime access to all the content, tools, resources, and future updates.
You’ll also have access to your personalized Spellbook (Human Design Brand Strategy Report) and the custom GPT tool to help you craft high-converting messaging effortlessly.
You get lifetime access to all course content, tools, and updates, so you can revisit the material anytime.
You have lifetime access to the Spellbound content and the bonus content (based on the bonuses you choose). You will also get all updates to the Spellbound program for free.
Absolutely not. Spellbound isn’t just about feeling aligned—it’s a structured, strategic system that helps you build a fully realized, magnetic brand that actually sells. No fluff, no vague “just trust the universe” vibes—this is branding that works.
Yes! You don’t need any prior Human Design knowledge to get results inside Spellbound. Everything is clearly explained in simple, actionable language, and your personalized Spellbook (Human Design Brand Strategy Report) lays it all out for you—no guesswork required.
Spellbound is designed to make Human Design easy to understand and apply—so you can focus on building an enchanted, high-converting brand, not decoding your chart.
YES! You will see the available payment plans when you click on this checkout link.
Spellbound is for business owners who are ready to stop guessing and start building a brand that works like magic.
✔ Online brands, personal brands, and creative entrepreneurs who want to attract dream clients consistently—without forcing or chasing.
✔ Business owners who are tired of blending in and want a brand that feels deeply aligned, emotionally resonant, and instantly recognizable.
✔ Spiritual entrepreneurs and visionary creators who want a brand that reflects their magic while being grounded in real strategy.
✔ Coaches, service providers, and product-based business owners who know their work is powerful—but need a brand that actually sells it for them.
✔ Anyone who is done with second-guessing, DIY branding struggles, and inconsistent results—and ready for a repeatable system that makes branding feel effortless.
If you’re longing to create consistent success and results in your business, Spellbound was made for you.
No. Due to the digital nature of the program, all sales are final. You can review our full refund policy in our Terms & Conditions.
Please send all questions my way via email to kelsey@magicandco.com.
TERMS OF USE | SITE AND BRAND DESIGN BY MAGIC & CO. | PRIVACY POLICY | COPYRIGHT © 2025 MAGIC & CO.